New GQR Poll Shows Voters Overwhelmingly Support Stricter Smog Standards
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New Poll Shows Overwhelming Public Support for Stricter Smog Standards, Despite Millions Spent by Opposition
September 9, 2015
WASHINGTON, D.C., Voters across the country overwhelmingly support the Environmental Protection Agency (EPA) updating standards to place stricter limits on smog pollution in the air they breathe, according to data released today from a nationwide survey conducted for the American Lung Association by Greenberg Quinlan Rosner Research. Despite a multi-million dollar industry advertising campaign opposing stricter standards, voter support for stricter smog standards is stronger now than it was in a November 2014 poll.
An overwhelming 73 percent of voters support the EPA placing stricter limits on the amount of smog that power plants, oil refineries and other industrial facilities can release. Furthermore, enthusiasm for stronger ozone pollution standards has grown since last November, with voter support for stricter limits up from 68 to 73 percent. The percentage of those who strongly favor the proposal also increased in this time period. Support for tougher standards spanned across demographics, party lines, and geographic location.
Support for the new standards remained high, by an overwhelming 2-1 margin, after voters heard simulated arguments that included balanced messages from both sides of the issue. The messages also included attacks from opponents predicting the negative consequences for energy costs and jobs.
Key poll findings include:
- Nearly 7 out of 10 voters want the EPA to update standards to limit air pollution
- A majority of voters across partisan lines support stricter limits on smog, with 73 percent of registered voters supporting stricter limits on smog, including:
- 90 percent of Democrats, 84 percent of Independents and 52 percent of Republicans, who favored stricter limits
- Strong (more than 7 in 10 voters) support for stricter limits was found in every part of the country.
- After the voters were given both sides of the argument, support for stricter limits remained strong (with 66 percent in favor of and 32 percent opposed to updating the standard).
The analysis memo, slide deck and poll questions from Greenberg Quinlan Rosner Research can be found here.
Methodology: This survey was conducted for the American Lung Association by Greenberg Quinlan Rosner Research during August 20 - 23, 2015. The firm conducted a survey of 871 registered voters via live interviews, with 50 percent of respondents reached on a cell phone. The margin of error for the full national sample is 3.32 percent.
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About Greenberg Quinlan Rosner
Greenberg Quinlan Rosner is one of the world's premier research and strategic consulting firms, working with businesses, issue groups, and political campaigns throughout the United States and around the world. Find out more about us, along with the latest research and commentary from our principals and analysts, at www.gqrr.com.
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