RE: names

plesae detail mp3 sales. year , dolloar price?

Dear Mr. Epstein, Leon asked me to send you the following names. He wants you to know that some of these people can speak intelligently about repertoire, some about performance, and some both. He also wants you to know that we have sold 120,000 units of mp3 live recordings as of December worldwide, many of them the only recordings of some musical works.

Byron Adams, UC Santa Barbara
Deborah Borda, Executive Director LA Philharmonic
James Conlon, conductor
George Crumb, composer
Peter Davis, former critic New York Magazine
Paul Griffiths, former critic NY Times
Piers Lane, pianist
James Levine, conductor
Simon Morrison, Princeton University
Nico Muhly, composer
Andrew Porter, critic
Alex Ross, critic The New Yorker
Barrymore Scherer, critic Wall Street Journal
Howard Shore, composer
Elaine Sisman, Columbia University
Steve Smith, critic New York Times and Time Out New York
Mark Swed, critic LA Times
Christoph Wolff, Harvard University

Best regards,
Lynne

Lynne Meloccaro
Executive Director
American Symphony Orchestra
263 West 38th Street, 10th Floor
New York, NY 10018
direc
main
fax: 2
www.americansymplsg

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Dear Mr. Epstein,

We have been selling mp3s of our performances for the past 2.5 years. They are available from a variety of retailers such as iTunes, Amazon, Allmusic, etc., and they sell for anywhere between .99 a track to $30 for a complete opera. We do not have much control over the pricing—the retailer determines that and it varies widely. The 120,000 figure is for complete albums, that is, could be a single track work such as a Strauss tone poem, or a 4-track work such as a symphony, or a 36- track work such as an opera. Our best seller is JanRek's Sinfonietta which has sold 31,000. Our next best seller is Barber's First Essay which has sold nearly 10,000. We make roughly $10,000-$12,000 a year from royalties, 60% of which goes directly to the musicians.

In the context of classical music sales, in which anything that sells over 5,000 is considered a success, I think we are doing quite well. We don't make much money, but except for the 3 Tenors, classical recordings generally never have. Our commercial CD label, Telarc, which before it was sold was one of the most prestigious labels for classical recordings, subsidized its classical offerings through the sales of its more popular music recordings.

We were interested in doing this because our recorded performances are often the only available recordings of works resurrected by Leon, and they should be preserved and made available. We have all the Beethoven and Mozart up there too, but Dukas's opera Ariane et Barbe-bleu, which Korngold thought was one of the greatest operas ever composed, is now available in a modern recording because of us. Egon Wellesz's symphony, never before recorded but thought of so highly by his fellow composers, is our 8th best-seller. For us these recordings are part of our effort to get beyond the classical top 40 and show the huge variety of what is really out there, in an effort to expand the audiences for this kind of music. It is easy to dismiss orchestral music if nothing but Beethoven and Brahms is programmed. It is not so easy to dismiss a universe of music. This is a long-term project, but considering where ASO was before Leon became music director and where it is now, I think we are making fine progress. Our audiences have grown consistently 9-12% per year, especially over the last 6 years, which is bucking the trend of what is happening in other orchestras. Our audiences are 15% younger on average than the NY Philharmonic's audiences. Unlike the NY Philharmonic, we have never had enough resources to do it as we would wish, but also unlike the Philharmonic, we nevertheless try to do it differently and with imagination, to break the paralysis of conventional thinking about music that has led to dwindling audiences.

Please let me know if this is the kind of information you wanted or if there is anything else I can tell you.

Best regards,
Lynne

Lynne Meloccaro
Executive Director
American Symphony Orchestra
263 West 38th Street, 10th Floor
New York, NY 10018
Direct
Main:
Fax
www.americansymphony.org

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