FW: Update for Southern Trust
David here is the most recent update...
I know I sent an update a few weeks ago, but want to keep you all in the loop on the Study and other developments.
We are continuing to get a lot of interest for the Study from major brands via our partners at the ANA and Ebiquity. This week, we had Bank of America, and MillerCoors agree to join (pending legal review of the participation agreement), and had strong interest from Dell, State Farm, Warner Brothers, USAA and La Quinta Hotels. And we got a documents finalized with TURN which should allow us to start to get data for Kial Its definitely a process and there are still roadblocks in our way (e.g., Xasis refused to provide data for Temper Sealy), but slowly we are making progress on all fronts. Details below.
Also...
Huddled Masses (Trading Desk) - we continue to ingest HM data and hope to soon have it available for HM to bring to their clients. This should lead to rev-share or some deal with HM for 2016
Media Assembly (MDC agency) is reviewing our MSA to potentially start sending us their data for their clients...possibly for study and potentially just to leverage AD/FIN internally
Horizon Media (Independent Agency) is very interested in partnership opportunities...looking at MSA...which could lead to them leveraging AD/FIN for paying clients in 2016
• Empower Media (Independent Agency) is very interested in partnership opportunities...talking next week
• LabMatik (consultancy) has introduced us to their largest client Listrak...meeting went great...Listrak considering trial of AD/FIN in 2015
EFTA00679969
• Finalizing a commission based deal with consultancy Tomorro to incentive them to sell in AD/FIN to clients • and continued dialogue and pursuit with Nielsen/eXelate, IAS, DV, WhiteOps, AdYapper, SMI, MEC, MassXchange, etc..
Speaking...
• We are participating in the Media Technology Summit in Las Vegas Sept 9-10...we will be hosting a roundtable on programmatic financial transparency
• I am also speaking on Sept 15th to the ANA's West Coast Financial management committee in LA....hope to recruit brands for study or AD/FIN beta
Plus...
• MDC Ventures is highly considering an investment into AD/FIN...should know more soon
• Continue to meet Agent/Bankers to potentially assist with funding raise in 2016
All this puts pressure on the team, so we are working hard to get the tools ready to ingest and analyze all this data as well as looking for a few additional hires for Q3/Q4...Engineer, Platform/Product lead, Data Scientist...any leads are welcome.
AA
| Brands | STATUS = 0: Signed Agreement/kick off held or scheduled, 1: Want to participate but can't, 2: Agreement In Process, 3: Interested call held or scheduled, 4: No Response, 5: Declined, 6: Want to participate but can't | CHALLENGES = 1:Privacy 2: Technical, 3: Legal, 4: Internal 5: Non-disclosed trading desk |
|---|---|---|
| Clorox | 0. Signed Agreement / kick off held or scheduled | |
| Luxottica | 0. Signed Agreement / kick off held or scheduled | |
| IKEA | 0. Signed Agreement/ kick off held or scheduled | 5. Non-disclosed trading desk |
| Walmart | 0. Signed Agreement / kick off held or scheduled | |
| Tempur-Sealy | 1. Want to participate but can't | 5: Non-disclosed trading desk |
| Kia | 2. Agreement in process | 3: Legal |
| Hyundai | 2. Agreement in Process | 4: Internal |
| Miller Coors | 2: Agreement In Process | 3: Legal |
| GM | 2: Agreement In Process | 3: Legal |
| JC Penney | 2: Agreement In Process | 3: Legal |
| Honda/Acura | 2: Agreement In Process | |
| Bank of America | 2: Agreement In Process | |
| State Farm | 3: Interested/call held or scheduled | |
| Pepsi | 3: Interested/call held or scheduled | |
| Ford | 3: Interested/call held or scheduled | |
| TD Ameritrade | 3: Interested/call held or scheduled | |
| Nissan | 3: Interested/call held or scheduled | 1: Privacy/Security |
| Infiniti | 2: Agreement in process | 1: Privacy/Security |
| Dell | 3: Interested/call held or scheduled | |
| Audi | 3: Interested/call held or scheduled | |
| Arby's | 3: Interested/call held or scheduled | |
| Sony Pictures | 3: Interested/call held or scheduled | |
| American Express | 3: Interested / call held or scheduled | |
| Toyota | 3: Interested / call held or scheduled | |
| Unilever | 3: Interested/call held or scheduled | |
| Warner Bros | 3: Interested / call held or scheduled | |
| Kellogg | 3: Interested / call held or scheduled | 1: Privacy |
| La Quinta Inns and Suites | 3: Interested / call held or scheduled | |
| Hasbro | 3: Interested/call held or scheduled | |
| Miller Coors | 3: Interested/call held or scheduled | |
| USAA | 3: Interested / call held or scheduled | |
| Pernod Ricard | 3: Interested / call held or scheduled | |
| L'Oreal | 4: No Response | |
| Mastercard | 4: No Response | |
| Heineken | 4: No Response | |
| Genentech | 4: No Response | |
| Remy Martin | 4: No Response |
EFTA00679970
| Fiat Chrysler Automobiles | 4: No Response |
|---|---|
| ABC | 5: Declined |
| Pfizer | 5: Declined |
| Colgate-Palmolive Co. | 5: Declined |
| GAP | 5: Declined |
| J&J | 5: Declined |
| Novartis / GSK | 5: Declined |
| Subway | 5: Declined |
| Shell | 6. Wants to participate but can't |
Andrew Altersohn
Chief Executive Officer
AD/FIN
16 East 34th Street, 15th floor
New York, NY 10016
ن ة p:
C:
e:
EFTA00679971
The image contains two email snippets.
Email 1:
- Sender: Unspecified (likely David Mitchell)
- Recipient(s): "Richard com>", Darren Indyke, and another unspecified recipient.
- Date: Tuesday, August 25, 2015 at 4:21 PM
- Subject: FW: Update for Southern Trust
- Sender's Address: DAVID MITCHELL, Mitchell Holdings LLC, 801 MADISON AVENUE, New York NY 10065, USA.
Email 2:
- Sender: Andrew Altersohn
- Recipient(s): Unspecified
- Date: Tuesday, August 25, 2015 at 2:56 PM
- Subject: Update for Southern Trust
- Sender's Address: DAVID MITCHELL, Mitchell Holdings LLC, 801 MADISON AVENUE, New York NY 10065, USA.
David here is the most recent update...
I know I sent an update a few weeks ago, but want to keep you all in the loop on the Study and other developments.
We are continuing to get a lot of interest for the Study from major brands via our partners at the ANA and Ebiquity. This week, we had Bank of America, and MillerCoors agree to join (pending legal review of the participation agreement), and had strong interest from Dell, State Farm, Warner Brothers, USAA and La Quinta Hotels. And we got a documents finalized with TURN which should allow us to start to get data for Kial Its definitely a process and there are still roadblocks in our way (e.g., Xasis refused to provide data for Temper Sealy), but slowly we are making progress on all fronts. Details below.
Also...
Huddled Masses (Trading Desk) - we continue to ingest HM data and hope to soon have it available for HM to bring to their clients. This should lead to rev-share or some deal with HM for 2016
Media Assembly (MDC agency) is reviewing our MSA to potentially start sending us their data for their clients...possibly for study and potentially just to leverage AD/FIN internally
Horizon Media (Independent Agency) is very interested in partnership opportunities...looking at MSA...which could lead to them leveraging AD/FIN for paying clients in 2016
• Empower Media (Independent Agency) is very interested in partnership opportunities...talking next week
• LabMatik (consultancy) has introduced us to their largest client Listrak...meeting went great...Listrak considering trial of AD/FIN in 2015
EFTA00679969
• Finalizing a commission based deal with consultancy Tomorro to incentive them to sell in AD/FIN to clients • and continued dialogue and pursuit with Nielsen/eXelate, IAS, DV, WhiteOps, AdYapper, SMI, MEC, MassXchange, etc..
Speaking...
• We are participating in the Media Technology Summit in Las Vegas Sept 9-10...we will be hosting a roundtable on programmatic financial transparency
• I am also speaking on Sept 15th to the ANA's West Coast Financial management committee in LA....hope to recruit brands for study or AD/FIN beta
Plus...
• MDC Ventures is highly considering an investment into AD/FIN...should know more soon
• Continue to meet Agent/Bankers to potentially assist with funding raise in 2016
All this puts pressure on the team, so we are working hard to get the tools ready to ingest and analyze all this data as well as looking for a few additional hires for Q3/Q4...Engineer, Platform/Product lead, Data Scientist...any leads are welcome.
AA
| Brands | STATUS = 0: Signed Agreement/kick off held or scheduled, 1: Want to participate but can't, 2: Agreement In Process, 3: Interested call held or scheduled, 4: No Response, 5: Declined, 6: Want to participate but can't | CHALLENGES = 1:Privacy 2: Technical, 3: Legal, 4: Internal 5: Non-disclosed trading desk |
|---|---|---|
| Clorox | 0. Signed Agreement / kick off held or scheduled | |
| Luxottica | 0. Signed Agreement / kick off held or scheduled | |
| IKEA | 0. Signed Agreement/ kick off held or scheduled | 5. Non-disclosed trading desk |
| Walmart | 0. Signed Agreement / kick off held or scheduled | |
| Tempur-Sealy | 1. Want to participate but can't | 5: Non-disclosed trading desk |
| Kia | 2. Agreement in process | 3: Legal |
| Hyundai | 2. Agreement in Process | 4: Internal |
| Miller Coors | 2: Agreement In Process | 3: Legal |
| GM | 2: Agreement In Process | 3: Legal |
| JC Penney | 2: Agreement In Process | 3: Legal |
| Honda/Acura | 2: Agreement In Process | |
| Bank of America | 2: Agreement In Process | |
| State Farm | 3: Interested/call held or scheduled | |
| Pepsi | 3: Interested/call held or scheduled | |
| Ford | 3: Interested/call held or scheduled | |
| TD Ameritrade | 3: Interested/call held or scheduled | |
| Nissan | 3: Interested/call held or scheduled | 1: Privacy/Security |
| Infiniti | 2: Agreement in process | 1: Privacy/Security |
| Dell | 3: Interested/call held or scheduled | |
| Audi | 3: Interested/call held or scheduled | |
| Arby's | 3: Interested/call held or scheduled | |
| Sony Pictures | 3: Interested/call held or scheduled | |
| American Express | 3: Interested / call held or scheduled | |
| Toyota | 3: Interested / call held or scheduled | |
| Unilever | 3: Interested/call held or scheduled | |
| Warner Bros | 3: Interested / call held or scheduled | |
| Kellogg | 3: Interested / call held or scheduled | 1: Privacy |
| La Quinta Inns and Suites | 3: Interested / call held or scheduled | |
| Hasbro | 3: Interested/call held or scheduled | |
| Miller Coors | 3: Interested/call held or scheduled | |
| USAA | 3: Interested / call held or scheduled | |
| Pernod Ricard | 3: Interested / call held or scheduled | |
| L'Oreal | 4: No Response | |
| Mastercard | 4: No Response | |
| Heineken | 4: No Response | |
| Genentech | 4: No Response | |
| Remy Martin | 4: No Response |
EFTA00679970
| Fiat Chrysler Automobiles | 4: No Response |
|---|---|
| ABC | 5: Declined |
| Pfizer | 5: Declined |
| Colgate-Palmolive Co. | 5: Declined |
| GAP | 5: Declined |
| J&J | 5: Declined |
| Novartis / GSK | 5: Declined |
| Subway | 5: Declined |
| Shell | 6. Wants to participate but can't |
Andrew Altersohn
Chief Executive Officer
AD/FIN
16 East 34th Street, 15th floor
New York, NY 10016
ن ة p:
C:
e:
EFTA00679971