[EXTERNAL EMAIL] - Tweens$$$$

Teen, Preteen Girls Big Retail Business

• Target Market: Girls aged 4-12.
• Spending: This group spends $17.8 billion and influences another $250 billion annually.
• Key Brand: Bonne Bell Inc.'s Nail Gear brand offers a variety of nail polish shades.
• Marketing Strategy: Focuses on observing trends and catering to consumer involvement with temporary pop culture.
• Product Offerings: Nail polishes in striking colors, nail stickers, press-on nails, miniature manicures, nail files, and top coats.

Young People Want to Express Themselves

• Trend: Young people are interested in expressing themselves through various media, including fashion and beauty.
• Influence: Television shows, music, fashion, and sports influence their identities and self-expression.
• Brand Example: Fun Cosmetics Inc. offers products like metal barrettes, nail polishes, and "Envious Eyes" nail polish with movable "eyes" decals.
• New Products: Fun Cosmetics is introducing a "Lotsa Loot" change purse with nail polish and lip gloss, and a "Glitzy" line of nail polishes.

Artificial Nails Still Have Loyal Performance

• Market Status: Suppliers insist a viable market for artificial nails still exists despite a trend towards natural nails.
• Challenges: A 4.9% decline in sales is attributed to women preferring natural nails and product duplication.
• Positive Trends: Some retailers like Walgreens are seeing gains due to new products like Kiss Products Inc.'s Broadway Nails and Del Laboratories Inc.'s Sally Hansen Teflon Tuff.
• New Launches: High-quality nail tips and sculpting kits at low prices are promising for the category.
• Key Brands: Kiss Products Inc. offers a wide range of artificial nail products, including "Work of Art" collections.
• Technology: Companies are emphasizing superior technology in their products.

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