Re: Derby - Projected plan

Hi JE,

I know you are busy but PLEASE read all of my message. 

My plan.  Brief but lets you know where I am right now.  The first step, I need to have a portfolio/brochures to show potential buyers.  I accomplish nothing by having nothing for them to see.  I will design myself (already completed) so I can cut costs significantly.

Week of Nov 6-10

1)                  Studio photos of bed that show detail of work for portfolio, brochures (my friend in Iowa can do this in her studio for low cost)

2)                  Create brochures, Portfolio and Business Cards

Week of Nov 13 -

3)                  To Colorado : (I can stay at my sister’s and use her vehicle except cost of gas)

a.       Aspen

b.      Vail

c.       Telluride

d.      Denver

e.       Jackson Hole , WY

f.        Meet with Chamber of Commerce to get list of furniture stores

g.       Visit stores and view competing products first hand

h.       Set up time to meet with store buyers/managers

i.         Brochures direct to home owners.  Follow up.

j.        Mail brochures to Decorators.  Follow up with meeting to show portfolio.

k.      Speak with Bed and Breakfast/ small Boutique Hotels/

l.         Local newspapers, discuss cost of advertising.

4)                  I will also focus on sending brochures to magazines and setting up meetings to get my product in front of them. 

Projected Goal

My total debt

+  Sister’s medical bills

+  My Parent’s debt

= $120,000

LOWEST cost goal, achievable and realistic

At $10,000 per bed (lowest price)

Goal is minimum of 3 beds per month = $30,000 per month

$360,000 per year.

VERY Achievable

I know I can do this but I’ll never know if I don’t try.  My life, my family’s future depends on me.  I need someone to put a little faith in me and give me a chance.   I have already spoken to a couple friends who may be looking for an apartment to rent for the month of Dec and Jan so I wouldn’t have to pay rent while I am away.  I have no one in my life to ask but you.  And I know I’m asking a hell of a lot.  I have nothing in my life right now, I have nothing to offer anyone in my life and I cannot watch my family struggle any longer.  I CAN and WILL make this succeed.  I have nothing to lose and everything to gain.  I need someone to invest the faith and funds in me to do it.    

You've already done more for me than anyone in my life, for that alone I thank you endlessly. 

Catherine