Re: press release for meditation paper

Hi Deepak,

I hope you had a nice weekend. I have an update re: the press release: I sent the latest version (attached) to the Mount Sinai Press Office, for their review. At Mount Sinai, I draft releases for our team at the Icahn Institute/Genomics Dept, but the Mt. Sinai Press Office needs to formally review, edit, and approve each press release before it goes out.

The Press Office reviewed our release, and reminded me that we have a general policy to not quote individuals or foundations who helped fund the research study, in press releases re: the research itself. Also, they strongly recommend that we only quote individuals who are authors of the research study, in the release.

So, my apologies for this change at this late stage, but would it be OK with you if I removed your quote from the release?

Please know that I believe what is most important in terms of reaching people will be the media interviews AND the social media activities we will do together.

I'm planning and hoping that you'll be an integral part of all media interviews for this research, and all social media activities (such as Twitter Chat, Facebook Live, etc).

Eric and I will refer all journalists to you, to hear your perspective on this research, and all our social media activities can be jointly done, and coordinated together.

I regard the press release as a "very conservative" (and restricted due to Sinai policies) version of our messaging, whereas with the media journalists + social media -> we have more latitude & flexibility.

Please let me know your thoughts. Once again, I'm sorry for having to propose this change in the release, and I hope it's OK with you.

Thanks,
Glenn

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Deepak Chopra
2013 Costa Del Mar Road
Carlsbad, CA 92009

Super Genes: Unlock the Astonishing Power of Your DNA for Optimum Health and Wellbeing

http://www.amazon.com/Super-Genes-Astonishing-Optimum-Well-Being/dp/0804140138/deepakchcom07-20

re the study, were the people in the meditation group chosen by random or self selection? I promise if you stick to the placebo effect as proof of an underlying psycho physical connection, you will be on firmer ground. however, I have been researching for you and found that long term effects seem more murky

Chosen randomly
Long term effects of ALL pharmaceuticals are murky

Deepak Chopra
Carlsbad, CA 92009

Super Genes: Unlock the Astonishing Power of Your DNA for Optimum Health and Wellbeing

http://www.amazon.com/Super-Genes-Astonishing-Optimum-Well-Being/dp/0804140138/deepakchcom07-20