THE HOUSE OF THE NOBLEMAN CURATED BY WOLFE VON LENKIEWICZ & VICTORIA GOLEMBIOVSKAYA
PRESS CLIPPING (INTERNET)
http://source.yeeyan.org/view/180252 Obf
FRIEZE 2010
luckyzhouxi #£7¢ + 2010-11-06 21:29:34
This year’s annual London Frieze 2010 was the strongest Frieze fair since the global economic collapse that began in autumn 2008. Frieze 2010 saw noticeable increases in artwork sales activity; better certainly than the last two Frieze fairs. Good or bad, these temporary exhibits in ritzy mansions in central London’s most expensive neighborhoods, are a far cry from the gritty underground art happenings of earlier alternative venues. Temporarily setting up in fashionablecentral London locales walking distance to Frieze’s fair grounds inside Regent Park is admittedly an ultra commercial way to sell art.
After all, one might argue, the aim of selling art is the same whether in a humble fair booth, or an exaggerated mansion. This author admits to attending two suchevents, one in a historic townhouse former embassy of an African nation,[1] the other in a newly built super-luxury home with not only artwork for purchase but also the venue — a newly built marble fixtured mansion in Regent’s Park itself for sale, with a price tag of50 million dollars.[2] The former showed newly commissioned works made especially for the exhibition by a variety of contemporary artists including Jake and Dinos Chapman, Tim Noble and Sue Webster and Wim Delvoye.
is
The latter showed everyone from Cezanne to Rodin to Zeng Fanzhi and Yin Zhaoyang, and felt more like a collective effort of secondary market sale works consigned from various dealers and owners. The artworks one assumes are used to make the house-for-sale more beautiful and presumably also more sale-able. Interesting Russian contemporary works were also included, fueling rumors of Russian financial backing for the Regent’s Park situated mansion-for sale-with-or-without- artworks.
MegMaggio Beijing, October 2010
[1] See the aptly titled “Vanitas: The Transience of Earthly Pleasures” organized by All Visual Arts at 33 Portland Place, London, W1B 1QE, www.allvisualarts.org
[2] See “The House of the Nobleman”, Boswall House, 2 Cornwell Terrace,Regent’s Park, London, NW1 4QP
39
HOUSE_OVERSIGHT_028319