COWEN COLLABORATIVE INSIGHTS February 25, 2019
outside of gummy vitamins. Of the brands analyzed, super-premium brand, beceae offered by far the most SKUs (15), which largely consist of chocolates and other baked goods. We would caveat that although Lord Jones products fall into the premium segment as part of this analysis, if we were to benchmark them against the broad gummies category, they would’ve been at the top of the super-premium range.
- Confection products are diverse, which we classify as essentially any edible food falling
Figure 93 Confections Are Broad Based
50.50 $0.47 CBD Confections by Price Segment ee $0.29 $0.30 $0.19 $0.20 $0.10 $0.00 baceae Lord Jones groncBD Hemp Bombs Mr. Moxey's Experience CBD Super Premium Premium Main Value (> $0.38) ($0.29-$0.38) ($0.19-$0.28) (<$0.19)
MR. MOXEYS
Source: Company Websites/Reports and Cowen and Company Note: Reflects price per mg of CBD; For companies with multiple SKUs, we used a straight line average
Figure 94 CBD Bars Broadly Comprised Of Protein, Power, Energy And Granola Offerings
gogo $0.70 CBD Bars by Price Segment
$0.60 $0.40 $0.20 $0.00
$0.60
nase $0.48
$0.40
$0.34 $0.32 $0.32
$0.25 $0.25
$0.20 $0.19 $0.16
Snaac_ baceae |CasaLuna Wise Bar Wayward Everhemp| VeloBar ShrediblesPureVida Mary Betty
eggimins Green CBD Gains Bar Khronic
Monkey
Value
(< $0.30)
Main ($0.30-$0.43)
Premium ($0.44-50.57)
Super Premium (> $0.57)
Source: Company Websites and Cowen and Company Note: Reflects price per mg of CBD; For companies with multiple SKUs, we used a straight line average
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