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>> EDITORIAL MARCHING ORDERS
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>> Of course, your own explanations are deep, elegant, and beautiful. But give it a rest for this exercise and please avoid citing your own theory, idea, explanation. Also, think of examples that are not completely obvious—we don't want a hundred people nominating natural selection, or relativity, or Turing machines.
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>> Say something new, true, and interesting based on your own experience, in 1,000 words or less.
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>> Go deeper than the news. Tell us something we don't know. This is not a purely scientific question: this is question about our culture and ourselves. The ideas we present on EDGE can offer a new set of metaphors to describe ourselves, our minds, the way we think, the world, and all of the things we know in it.
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>> As usual, no politics ("Democrat" "Republican") or politicians ("Obama" "Romney" "Clinton" "Gingrich", etc.). No editorials, Op-eds, opinion pieces, flippancy. No ad hominem comments. No self-promotion: no referencing your books, papers, courses. No "selling from the stage", pushing your well-known agenda. No footnotes, credits, or hyperlinks in the text: stay on the page. No anecdotes about spouses, significant others, kids, family pets. Write a stand-alone piece: don't respond to the pieces of other contributors already posted. >>
>> This is the annual opportunity for the EDGE community to give something back, to provide an important public service, to make a statement by presenting uncompromisingly sophisticated science-minded thinking to a wide global audience. Be imaginative, exciting, compelling, inspiring. Tell a great story. Make an argument that makes a difference. Amaze and delight. Surprise us!
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>> TO THE EDGE PRESS LIST
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>> Last year's EDGE Question ("What Scientific Concept Would Improve Everybody's Cognitive Toolkit?" - http://goo.gl/bEzNP - generated 165 essays (115,000 words) and received global press attention - http://goo.gl/Y gxs7
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>> For some background on how the EDGE Annual Questions comes together, check out "A Big Question", an article I wrote for the Nieman Foundation in 2010 - http://goo.gl/udnZg
>> We expect at least as many contributions this year. Please feel free use up to 1,500 words of text (gratis) without further permission, provided that:
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>> (a) EDGE and its URL (www.edge.org) are mentioned in the first paragraph of your print and online piece; and
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>> (b) a hyperlink to the EDGE home page (http://www.edge.org) is provided in the first paragraph of your online edition.
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>> Edge Foundation, Inc. is a nonprofit private operating foundation under Section 501(c)(3) of the Internal Revenue Code.
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>> Happy New Year!
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>> John Brockman
>> Editor & Publisher
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