negotiate discounts of up to 90% in their chosen media.
» Manhattan Media (Print) ( www.manhmedia.com )
Great agency with fast turnaround. I’ve used them since the beginning.
» Novus Media (Print) ( www.novusprintmedia.com )
Relationships with 1,400+ magazine and newspaper publishers with an average of 80% of rate card. Clients include Sharper Image and Office Depot.
=» Mercury Media (TV) ( www.mercurymedia.com )
Largest private DR media agency in the U.S. Specialists in TV but can also handle radio and print. Offer full tracking and reporting to determine ROI.
» Euro RSCG (Cross Media) ( http://www.eurorscgedge.com /)
One of the worldwide leaders in DRTV media across all platforms.
» Canella Media Response Television (TV) ( http://www.drtv.com )
Uses the innovative P/I (per inquiry) model for compensation, where you split order profits instead of paying for time upfront. This is more expensive per order if you have a successful campaign, but it lowers upfront investment in media.
» Marketing Architects (Radio) ( www.marketingarchitects.com )
The de facto leaders in radio DR but a bit on the expensive side. Almost all of the most successful DR products—Carlton Sheets No Money Down, Tony Robbins, etc.—have used them.
» Radio Direct Response (Radio) ( www.radiodirect.com )
Mark Lipsky has put together a great firm, with clients ranging from small direct marketers to Travel Channel and Wells Fargo.
Online Marketing and Research Firms (PPC campaign management, etc.) Starting Small—Find a Local Individual to Help
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