=> WebTrends ( www.webtrends.com )
A/B Testing Software
Testing is, as you know, the name of the game, but testing all the variables can be confusing. How do you know which combination of headlines, text, and images on your homepage results in the most sales? Instead of using one version for a bit, then alternating, which is time-consuming, use software that serves up different versions to prospects at random, then does the math for you.
= Google Website Optimizer (WO) ( http://www.google.com/websiteoptimizer_)
This is a free tool that, like Google Analytics, is better than most paid services. I used Google WO to test three potential homepages for www.dailyburn.com and increased sign-ups 19%, then again by more than 16%.
e - Offermatica ( www.offermatica.com )
e > Vertster.com (www.vertster.com )
e > Optimost (www.optimost.com )
Low-Cost Toll-free Numbers
> TollFreeMAX (www.tollfreemax.com) (877-888-8MAX) and Kall8 (www.kall8.com)
TollFreeMAX and Kall8 both allow you to set up toll-free numbers in 2-5 minutes. Calls can then be forwarded to any other numbers, and voicemail and statistics can be managed online or via e-mail.
Checking Competitive Site Traffic
Want to see how much traffic your competition is getting and who is linking to them?
e » Compete ( www.compete.com )
e » Quantcast ( www.quantcast.com ) e » Alexa ( www.alexa.com )
Freelance Designers and Programmers
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