Communication channels Target Audience MODEL SEARCH PLATFORM CONTEST MODEL of RUSSIA by BRANDNAME off-line final L The FINAL of the CONTEST Format of the final show depending of the goals and the client's budget SEMI-FINAL =i rldor casirarrir BRAND Message Information about contest what where when Success story Motivation for girls • social elevator ✓ implementation of Cinderella dreams: success story of famous Russian models 1 presents from brands, ✓ discounts from partners. .01 Benefits of the brand/company: ✓ newsworthy, PR campaign of the Brand • attracts the attention of target audience • developing CRM system, involvement of target audience • synegry: combination of marketing and scouting Information about BRAND I contestants profile BTL Points of sales Promouters Promotion, SEO, SEM, SMM Partner programs with TSC Model Agencies • ATL Billboards NC J J Radio Press internet media J -e Communications with the Audience on-line shop -4 Target Audience FASHION CRM 1 4 PLATFORM I site of the BRAND >t Any of the related sites can be connected to the Customers of the shops a t Visitors of the clubs, fashion events Visitors of the women's sites, blogs groups of social networks Visitors of the trade-service companies Models Girls from the street on-line model search platform I girls profile model.ru (or contestname.ru ) moda.ru platform through the API. or widgets, according to a marketing targets. 1 EFTA_R1_00514529 EFTA02012512