From: "Jeffrey E." <jeevacation@gmail.com> To: Ehud Barak Subject: Re: Title and subtitle Date: Wed, 06 May 2015 19:37:33 +0000 prefer OUR COUNTRY , MY LIFE or MOMENTS On Wed, May 6, 2015 at 3:31 PM, Ehud Barak < PI call me once you've read it. EB Sent from my iPhone Begin forwarded message: From: "Bartlett, Tim" < Date: May 6, 2015 at 22:10:15 GMT+3 To: Ehud Barak Subject: FW: Title and subtitle Dear Ehud and Nili, >, Nili Priell Barak < wrote: I'm wondering whether you've had the chance to think about the titles below. My Country, My Life Fighting for Israel, Striving for Peace Moments of Truth Fighting for Israel, Striving for Peace I think we could live with either. I have a slight preference for "My Country, My Life", as do George and Sally. Sorry to push, but for publicity purposes we need to lock in the title. I'm here today if you'd like to discuss. Best, EFTA00857422 Tim From: Bartlett, Tim Sent: Tuesday, May 05, 2015 9:29 AM To: Ehud Barak; Nili Priell Barak Subject: Title and subtitle Dear Ehud and Nili, At launch, a few of the reps requested that we get "Israel" in the subtitle. After brainstorming, we came up with one that seems to be a winner: Fighting for Israel, Striving for Peace While we like the main title, Ned actually came up with an alternative that had a particularly positive reaction from sales, marketing, and the editorial team: My Country, My Life Fighting for Israel, Striving for Peace I think this is a superb combination, but I'd love to know what you think either way. Will you please think on it and let me know whether you like it? Many thanks. Tim EFTA00857423 Begin forwarded message: From: "Witte, George" Date: May 4, 2015 at 6:29:42 PM EDT To: "Bartlett, Tim" Cc: "Lampen, Claire" Subject: RE: Barak subtitle Love that second title/sub! gw "Richardson, Sall From: Bartlett, Tim Sent: Monday, May 04, 2015 5:05 PM To: Witte, George; Richardson, Sally; Clark, Laura Cc: Lampen, aaire Subject: Barak subtitle We talked about getting Israel into the Barak subtitle. How about this: Moments of Truth Fighting for Israel, Striving for Peace Or, with an alternative title: My Country, My Life Fighting for Israel, Striving for Peace I have not tried this second title out on Ehud, but I actually prefer it slightly to "Moments of Truth". Thoughts? Thanks. Tim EFTA00857424 Tim Bartlett Executive Editor St. Martin's Press 175 Fifth Avenue Net 10 Tel: please note The information contained in this communication is confidential, may be attorney-client privileged, may constitute inside information, and is intended only for the use of the addressee. It is the property of JEE Unauthorized use, disclosure or copying of this communication or any part thereof is strictly prohibited and may be unlawful. If you have received this communication in error, please notify us immediately by return e-mail or by e-mail to jeevacation@gmail.com, and destroy this communication and all copies thereof, including all attachments. copyright -all rights reserved EFTA00857425
