AD/FIN Powering Next-Generation Media Intelligence Governance I Accountability I Decisioning Update & 2018 Plan Feb 2018 EFTA00796718 Highlights 2017 • First revenue-generating clients (Apr) • Finalized Global Accenture partnership (May) • Built extensive partner network with leading media consultants, auditors, etc. • Published joint Industry-First Study with ANA/ACA/EBQ (May) Revenue = $447K • 5% better than plan Net Burn = $2.7M • 8% better than plan In Process/Signed SOW 2018 • 50+ Prospects / Pipeline • Deepening Accenture partnership • Expanding Value Prop: Data Lake • Building on WSJ and other PR Revenue= $1M-$3M • Targeting 3x-6x increase Net Burn = $1.5-$2.5M • Targeting 20-50% improvement Cash Needed = —$2.5M Recently Completed / Upsell L'OREAL DIAGEO AT&T NERSHR1 MORO ttO MOEN' C? COLGATE-PALMOLIVE Signed Per Assembly / AD:BOX Deal (Upsell potential) tr) &Nor; SAMSUNG 2 ASSEMBLY E*TRADE GWORDPRESS PUItC The UPS Store Top Prospects / Pending (Dave gakcien_ TOYOTA 0 0 2 CAD/FIN. Confidential. All Rights Reserved EFTA00796719 2017 Summary • 2017 • Revenue = $446.8K, 5% better than plan • Net Burn = 8% better than plan (Expenses Mgmt + delayed hiring / backfills till 2018) 2017 Plan vs. Actual PLAN (avg) ACTUAL As of 09/14/17 REVENUES 425,000 EXPENSES S 3,400,000 Core/ Staff & Operating $ 3,080,000 Variable/Revenue Dependent $ 290,000 % Rev for Expenses 68% NET BURN (by EOY) S (2,975,000) Monthly $ (247,917) As of 12/31/17 446,800 $ 3,180,000 $ 3,080,000 $ 100,000 22% (2,733,200) (227,767) PLAN VS. ACTUAL 21,800 5% $ (220,000) 6% $ (241,800) 8% 3 CAD/FIN. Confidential. All Rights Reserved EFTA00796720 2018 Plan (vs 2017) • 2018 Projections • Revenue = $1M-$3M (targeting 3x-6x increase) • Net Burn = $1.5-$2.5M (targeting 20-50% improvement) • Cash Needed = -$2.5M • Immediate Hiring Priorities • Backfill: Account Manager • Backfill: BI/Analytics Lead • Backfill: Sr. Engineer • New: COO/CFO 2018 Proforma vs. 2017 2017 EOY Actual, $ REVENUES $446,800 EXPENSES $3,180,000 Core/ Staff & Operating $3.100.00- Variable/Revenue Dependent 5100.003 96 Rev for Variable Expenses 22 % NET BURN (by EOY) $(2,733,200) FUNDING REQUIRED 2018 Projections Low Base Plan 5 $ 5 $1,000,000 $1,800,000 $3,100,000 $3,500,000 $3,900,000 $4,500,000 53,200,000 $3,200,000 $3,200,000 5100,00C $700,000 51,3031300 324 37% 42% $(2,500,003' $(2,100,000) 5(1,400,000) $(2,620,00011 5(2,520,000) $(2,420,000j — I 2018 vs 2017 Low Base Plan Change 5 Change % Change 5 Change % Change 5 Change % $560, 123% 51,350,000 302% $2,653,200 594% $320, 10% $720,000 23% $1,320,000 42% 5100.000 3% 5100.000 3% 5100,000 3% 52C0.00C1 200% 5E00,000 51,200,000 1200% $230,004 404 $633,204 -23% $1,333,2001 -49911 4 CAD/FIN. Confidential. All Rights Reserved EFTA00796721 Clients & Top Prospects REVENUES ACTUAL APPROVED / FINALIZING SCOPE SCOPE D BUT NOT APPROVED SCOPE IN PROCESS IN DISCUSSION Client 7YPa Penner 2017 2015 Assembly Assam,* 1100-Contsele FilorKorrelleter $ 3.066 Moving a AD 80X • UOsell Morel AMC $ 332 CTCA 5 8.457 Diode S 13408 Unman FInenclel 5 540 Owens Owning $ 1,840 PGA 5 212 Pule $ 12.047 Smithll•M $ 2.554 Truth 5 9.850 UPS-Roo:kW Fuel $ 20.752 UPS 4 Tem $ 3.985 Word Prom $ 21.617 Assam • AD:BOX AD BOX $ 10000 $ 120.000 Campbell-Caner POC/Plot ACTIN 5 5.013 mermen POC/Pilot AD/FIN S 33.000 $ nom T -Mobilo Audit MM' / MI S 28.326 Moen POC/Pilot AO/FIN 5 54.000 Meal Annual POC Monte $ 72.000 S 24.000 UnSawr Europe POC Acconose $ 60.513 $ 121.027 Samsung Omsullew R3 Walled. S 39.000 Mazda • Canada POC / Pilot ADIFIN 1 4.800 Luxottics POC/Pilot ALWIN S 33.000 AT&T • Phan 1 Phew I ACTIN S 150,000 Coign • Year 1 POC / Pitt 9:14D S 59.100 Diem* - Condo - Phan 1 POC / Plot LA Reba $ 30.000 Colgate • Year 2 PM r Pilot Spa & 59.100 Gaged, • Canada • Peon 2 Petorg Pi Le Rohe $ 30.000 AT&T. Phase 2 Penang PI AO/FIN S 175.000 McDonald. POC I Plot Amortise $ 90.030 Canon POC / Plot ACIIFIN S 75,000 Olive Garden POC I Plot Mhos S 125.000 Coke -Australia POC/Plot PAC $ somoo Toyota Accenue 7 TOO Nestle 0G2 T80 Coney ACOSetur0 0 TO T80 T-Mobile T80 vodophon• Accrue T80 Magee UK TOO PSG Europe T80 TBO TBO TOTAL S 446.501 S 537.127 S 354.100 $ 230.000 $ • TIME TO CLOSE Tim* from lime from Demo to Scope Kickoff to Dau 7 rro-r, 5 months 1.2 wools 3 motets 3 months 3 morels 3 monde 3 (hewn' 2 Monte 3 'horde 64 Merge 3 morn e. Malts 3 morn 2 Monte 2 morels 2 Mond' 3 meths 2 Monte 2 rams TBO t month TOO 8 months TOO 3 merle TOO 6 morns MO 3 moms TBD 1 month TOO 6 morn TBD 24 monits TOO 24 months TBD 2• monde TOO 34 morels TBD 3* months TOO 34 months MD 34 melte TOO 34 months TBD 3. merge TOO 34 months TOD 34 months TOO 3+ months TBD 5 ©AD/FIN. Confidential. All Rights Reserved EFTA00796722 Top Prospects I Pipeline OnUM & 14,89001~Uul 1 ~Wan I 042 . „.. teed in 4, 41%9 1 deal • rut mlOsalt.r.141,... deal ▪ Ton ••&..natt.r.to <en, deal • • te,41,641/1,3 Yl.. non det 0 • C0(01,,IPC,Orle Cer• aa ø Tom kite -star° ~writ fl antmdt& 2 te,letyttcoa.Ptioluen en, t&m.-entin&tuteroph. tona • tmOnom ttomYY & deel ..« cent tel. ee 8 due com• tuan.~1.1.triCafit focktittn•rpel.~~ deal C et, lac &In Onaimon DIMS Innif 1. 8 1/a&I Prenatal/ letlatv On <bud t In rfc<ots Cloud lagl~ 4341.)10....... Peamoset • —&111 fre, 4, $1.1,201 y AT&T Huns y C1nWYYY 1104.12frit *~Ø.:+a y LIMY Gn xma at KILL Wrø y Dt&Wy US I Daitay~ t .t AT&T 1~ y <Ma Pat dal, a At umoYtittl4, NU y 144041 • 01.~ MA a Volta LNILA ,1.2lOnde &&66.0.11~1 1 & 1q”.1 y DUYO<wOSP+Nl • Una, a Pstr., ..».&1$ lisoetty LAP. :lit , 1 ta-OtWalhat ll War d P.m do$1 • & y P&G VS & Cetz.• PL... ...i ... y & . .,— .. I" Lin. Sal • »..u• å ~nil y Non. thy.. & My& Camay has 1. • Tee [IN deed (X. & &legal INK disl ,••••• t• • LW 1,41a4 Utøt.....16t, sADO-..kids cat iftgutY S[ I ~LW. I a' MIT Ph.. I • y y Ka* due 1. Mer» a) • • • 1 Etta Lad« 1 ',Wake& Mae I CCA it part V.v.'s...I a ~tail tsp. 1 1JØ latthfidd • • I Gap (we tete • tG SOW/ imptv %MP& & Isl & kepi& Canntalame y ~in Wried:Wit • • featt*tstba Otans(tuota • et, w, nee. I “44 a TO Arcing.% Lot .1. y i V...an • C..whea Sow. Unaza Y. .bal a Unite, bap. Tall 3 • • a ~.w/.mit fit • ......t4A111811/2011' Stirtinsan-~a~Y.C. &ma& : CM 6 ©AD/FIN. Confidential. All Rights Reserved EFTA00796723 Partners Network acceniure pwc ASSEMBLY SQAD.ijl ac 7ia • MEDIA mmi ebiquily FIRM 113 WORLDWIDE 7 CAD/FIN. Confidential. All Rights Reserved AARM media MEM 1111 CORT ex Ilennep i a ALABMATIK &ffnneuiling EFTA00796724 In The News MIMING NEWS O O CAD/FIN. Cc Nome W.s tJ THE WUJ.SIREFFJO(N111. „A",, -,<- ktir Cp n "'ea MOM haat Wit Magma* sawow Sr. ck Etount..“ In0.41fig .tKPMG paten /e4 Onnight•NwIl Chiraild MIT coespoing to iseenw rwauwton How One Agency Is 'Frying to Ease Advertisers' Concerns About llansparency Assemblyenlists the help of ad tech consOtancy AdFin to provideclients with insight into the cost and placement of digital ad buys • ICOMMENTS Strom buptg agency Assembly is teaming up with advenising techno/ogy consultancy AdFin toshed light on the murky process of digital ad buying—a proclamation to its clients that it has nothing to hide. Assembly, which Is owned by MDC Partners MOCA 2.f. • ho typed to pay On its ad buying clients to use an Adrin product that will make it easier for them to see how much their digital ad inventory actually costs and to verify that the agency didn't mark up the price to make extra profit. In 2016. the Association for National Advertisers commissioned a report that shed light cc the many ways in which buyers and technology vendors were making money throcighcbgitalad buying. The revelations furled fear among marketers that their nencies were collecting cash rebates or charging hidden fees without their knowledge. CONTOFT raw OVA SPOWS0111 Deloitte 0001wets e wAwein fna Dealt A Pkwe Era for Mobik. RV "Wilt Sened IA•tenn troth/. Ord to th• yetwrtn tem...or( uu nwtd•flochneilog. ha in III•1.1S-M1 SIMVPI$1004.01. OCCII•eilg. Mattes 201) ta•ol•I•bloCon•••••••••••••••••• •Inetszemilte Ns dike areows ••••••••••••Welsborldifla •••••••• none.. ••••••• %worms awn Pow,. cfnrcesoi awn Mete tree 0•I•Itt• -0 EFTA00796725 Multi-Year View & Break-Even EFTA00796726 Proforma Revenues CY 2015-2023 Revenue Proforma $90,000,000 $80,000,000 $70,000,000 $60,000,000 $50,000,000 $40,000,000 $30,000,000 $20,000,000 $10,000,000 SO INDICES & INDEX-LINKED ▪ CONSULTING/ RESEARCH ■ MEDIA BENCHMARKS ■ DATA STORAGE ■ ALWAYS-ON / DATA LAKE ■ PILOTS / DIAGNOSTICS 2015 2016 2017 2018 2019 2020 2021 2022 2023 5- $- $- 5- 5- 5150,000 $450,000 $1,350,000 $5,400,000 5- $- 5- $50,000 5100,000 $300,000 $900,000 $2,700,000 $8,100,000 5- $- 5- $50,000 5100,000 5400,000 $1,600,000 $4,800,000 $14,400,000 5- $- 5- $50,000 5118,099 5911,768 $2,083,763 $4,447,503 $9,997,085 5- $- 5- $1,824,768 $4,428,864 $8,468,064 514,902,272 $23,960,713 $35,612,449 5- $- $406,438 $1,093,500 $2,470,500 53,442,500 $4,698,000 $6,240,049 $8,083,433 10 ©AD/FIN. Confidential. All Rights Reserved EFTA00796727 Proforma CY 2015-2023 Breakeven Projected for 2019 Proforma M = M N I 1 2015 2016 2017 2018 2019 2020 ■ PROFIT/LOSS 5(2,563,982) $(3,186,303) 5(2,779,237) 5(1,448,230) $1,237,056 2021 2022 2023 $5,412,603 $12,996,137 $26,518,390 $55,714,914 11 CAD/FIN. Confidential. All Rights Reserved EFTA00796728 Expanding Value Prop EFTA00796729 Strategic Roadmap Opportunistic Expansion into 'Data Lake' Deliver for Advertisers Today 201 8 if 1C 2019 2020 INDICES & INDEX-LINKE OFFERINGS MEDIA BENCHMARKS, & RESEARCH MEDIA INTELLIGENCE & DECISIONING MEDIA DATA 'LAKE' INTEGRATION/UNIFICATION MEDIA GOVERNANCE & TRANSPARENCY 13 CAD/FIN. Confidential. All Rights Reserved EFTA00796730 Unified Data Lake: The Next Evolution of Media Management & Intelligence • • Scale • • Flexible • • Log Level (where available) • • Multiple Sources • • Structured & Unstructured Data • Single Taxonomy • Seamless Synchronization • Oueries in Seconds • Output to DMP, Internal Systems, Other AKIN Unlike DMPs and a Data Warehouse, with an AD/FIN Unified Data Lake, you can connect data together from multiple sources and channels @ the log level for more robust insights 2014+ 2016+ Unified Data Lake ,r AD/f I N Data VVarehotse Enable companies to link structured and unstructured data from multiple sources 2010, Data Management Platform (DMP) DATA REQUIRES Multiple Data Sets 0 Log Level + Metadata Structured & Unstructured Data Enable companies to make sense of structured data from multiple sources FLEXIBILITY Highly Flexible COST Levi DATA Multiple Data Sets USERS Business & Data REQUIRES Structured Data Professionals Ability to segment 1st party data and 3rd party data to FLEXIBILITY Limited BENEFITS Governance Intelligence Expensive create actionable audiences _M COST Benchmarks USERS Data Targeting DATA User Activity Data id Professionals CRM REQUIRES Structured Data BENEFITS CRM POS POS Marketing FLEXIBILITY Limited Marketing Help Desk COST Med Help Desk USERS Business Professionals BENEFITS Targeting • 0.40 *ft ONNICOVI Val. 201 Evolution 14 EFTA00796731 AD/FIN Unified `Data Lake' Intelligence Platform Robust, Integrated System Pull From Sources. Push To Sources. Connect It All. AUXIN Capture Import StoThSynchronize > Query > Insights Stand Data an Motets( Systems Brand Unified and Private Oats Lake IA AMIN Data Import. Novmolomt and Lleveed envenoms :ma twoioi LAy., Tiled Patty Vsne*Mn Fut mmataa PerevIn • A•nrIn API Access and Speceslized ReperlIng ProviciOned vender Pune Ulm* SMorMente Svemetinn elf I 15 EFTA00796732 As Data Grows, Insights Grow Addressing Questions for: Marketing Finance IT/Data Procurement Legal More... AD/fIN By capturing, unifying and analyzing structured & unstructured data - at the log level where available - numerous questions can be addressed ...Marketing Help Make Smarter Marketing & Media Decisions ...Finance Help Manage Media Supply Chain & Vendors ...IT/Data Help Secure, Control and Manage Mission Critical Media & Performance Data ...Procurement & Legal Help Ensure Contract Compliance, Audit Rights and Best-In Class Delivery EFTA00796733 Burn & Cash EFTA00796734 Burn & Cash I 2018 Cash On Hand until —2/28/18 Cash needed to end of the year --$2.5M Burn rates for Plan as below ... Revenues ash Expenses Net Burn pening Cash Funds Raised ales Proceeds orking Cap/Recievables Ending Cash adjusted for receivables Q12018 Q2 2018 2018 Q3 2018 Q4 2018 i Total 439,584 651,156 862,728 1,114,800 3,068,268 956,969 1,226,437 1,151,451 1,152,144 4,487,002 (517,385) (575,281) (288,723) (37,344) (1,418,734) 376,041 (472,395) (1,361,724) (2,004,995) 376,041 - - - 308,533 537,108 708,180 960,252 2,514,073 200,000 200,000 200,000 200,000 800,000 (472,395) (1,361,724) (2,004,995) (2,396,887) (2,396,887) EFTA00796735 2018 Cash Needs/Request • End of Cash On Hand = 2/22/18 • Cash Required thru EOY = -$2.5M Propose • Internal Funding 1H 2018 - $1.7M • Aggressively seek External Funding for 2H2018+ 2018 Proforma Low Base Plan REVENUES $ 1,000,000 $ 1,800,000 $ 3,100,000 EXPENSES $ 3,500,000 $ 3,900,000 $ 4,500,000 Core/ Staff & Operating $ 3.230.303 5 3.230.300 5 3,200,000 Variable/Revenue Dependent $ 303.030 5 70,C.03,0 5 1,300,000 % Rev Used for Variable Expenses 7,7'. 37 7: 42% NET BURN (by EOY) S (2,500,000) $ (2,100,000) $ (1,400,000) Avg. Monthly ' .310 i ' i 1,30.303' S ' 120 003! CASH NEEDED FY S (2,620,000) $ (2,520,000) $ (2,420,000) Opening Cash S 380,000 $ 380,000 $ 380,000 + Est. Sales Proceeds $ 800,000 $ 1,500,000 $ 2,500,000 +Working Cap/Recievab les (3 mths) $ 300,000 $ 500,000 $ 800,000 Request for 1H2018 5 (1,750,000) $ (1,680,000) $ (1,610,000) Request for 2H2018 5 (870,000) $ (840,000) $ (810,000) 19 CAD/FIN. Confidential. All Rights Reserved EFTA00796736 Cap Table & Financing EFTA00796737 Cap Table I Current Investors Cantor Julserra Southern All Others Cap Table as of 1.4.18 Basic Shares Options ■# $ Invested % Invested 85,959,207 26,234,837 6,299,060 2,076,550 110,619 441,242 85,959,207 26,234,837 6,409,679 2,517,792 60.32% 18.41% 4.50% 1.77% $11,742,954 $3,655,758 $889,000 $1,357,530 66.55% 20.72% 5.04% 7.69% SubTotal 120,569,654 551,861 121,121,515 85.00% $17,645,242 100.00% Employees Issued Available 16,950,665 4,423,719 16,950,665 4,423,719 11.90% 3.10% Employee Total - 21,374,385 21,374,385 15.00% Total 120,569,654 21,926,246 142,495,899 100.00% $17,645,242 21 CAD/FIN. Confidential. All Rights Reserved EFTA00796738 Cap Table I Proforma Post A-4 2018 Mfin Solutions Inc Proforma g Ca? Table • After Feb 2018 Round A-4 Series 44 Feb 2018 Price per share Total invested tlofnewshares $015 $1,500,000 6,000,000 Pre 44 Feb 2018 4.4 Round Post 44 'Heston Skies Options II • $ Invested %Invested A•4 Shares A-4 Investment Bo % $ Invested %Invested Cantor 85,959,207 85,959,207 60.32% 511,742,954 66.55% 1,596,993 S1,149,248 90556,200 6155% 512,892,202 54,006,509 $889,000 51,357,530 67.34% 20.93% 4.64% 7.09% Jul serra Southern All Others 26,234,837 6,299,060 2,076,550 110,619 441,242 26,234,837 6,409,679 2,517,792 18.41% 4.50% 1.7731 $3,655,758 5889,000 51,357,530 20.72% 5.04% 7.69% 1,403,007 - $350,752 SO SO 27,637,841 6,409,679 2,517,792 18.16% 4.3% 1.65% SubTotal 120,569,654 551,861 121,121,515 85.00% $17,645,242 100.00% 6,000,000 $1,50000 127,121,515 85.03% $19,145,242 103.00% &Wines Issued Available - - 16,825,665 4,548,719 16,825,665 4,548,719 11.81% 3.19% Opt[ons 16,825,665 5,607,543 1125% 1,058,824 3.75% Employee Total • 21,374,385 21,374,385 15.00% 1,058,824 22,433,11 15.00% Total 120,569,654 21,926,246 142,495,900 100.00% $17,6452 42 r 100.00% 7A58,424 $1,500,000 149,554,723 100.00% 519,145242 100.00% Additional 4,000,000 shares @$0.25 per share authorized as rights issue in A-4 Feb 2018 round 22 CAD/FIN. Confidential. All Rights Reserved EFTA00796739