Budget - the "Despairs Project" for the Israeli Arabs cities 1,6 00,000 residents (90 days) Group Details Preparations Required sum in thousands $ Post project Total $ Total per Weekl Week3 Week5 Week7 Week9 Weekll group Academic supervision Accompaniment and media questions 3,600 1,600 1,600 1,600 1,600 1,600 1,600 3,600 16,800 31,800 Consultations and research — Eran team 3,000 1,500 1,500 1,500 1,500 1,500 1,500 3,000 15,000 Effectiveness research Pre-, during and post54,000 0 0 54,000 0 0 0 54,000 162,000 162,000 Strategy and coordination Consistent followup 30,000 18,600 18,600 18,600 18,600 18,600 18,600 20,000 161,600 161,600 Creative Creative ads development 32,000 0 12,000 0 12,000 0 12,000 0 68,000 Producing 172,000 materials and graphics 32,000 0 18,000 18,000 18,000 18,000 0 0 104,000 Traditional media Newspaper ads 0 100,000 100,000 100,000 100,000 100,000 100,000 0 600,000 Billboards 0 80,000 80,000 80,000 80,000 80,000 80,000 0 480,000 1,640,000 Guerilla actions 20,000 90,000 90,000 90,000 90,000 90,000 90,000 0 560,000 Activity on social networks and digital media Purchasing online media 0 120,000 120,000 120,000 120,000 120,000 120,000 0 720,000 796,000 Updating main site 9,000 0 0 0 0 0 0 0 9,000 Operating YouTube channel 0 5,000 5,000 5,000 5,000 5,000 5,000 0 30,000 Operating Facebook page 7,000 5,000 5,000 5,000 5,000 5,000 5,000 0 37,000 Explanatory video Documentation and editing 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 11,200 11,200 Public relations Including crisis management 25,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 95,000 95,000 Total sum: 217,000 433,100 463,100 505,100 463,100 451,100 445,100 92,000 3,069,600 3,069,600 85% Media - changes may be made in sections of the media, but the budget framework will remain unchanged. 7% Academic supervision, Research. Development and Documentation. 5% Strategy. Coordina ion 3% Public relations. Page 29 EFTA00788620