Budget - the project throughout Israel for feu cities about 500,000 residents Group Details Preparations Required sum in thousands $ Post project Total $ Total per Weekl Week2 Week3 Week4 Week5 Week6 group Academic supervision Accompaniment and media questions 1,800 200 400 400 600 600 1200 0 5,200 Consultations 33,400 and research — Eran team 1,000 500 0 0 500 0 1,000 0 3,000 Effectiveness research Pre-, during and post- 8,400 0 0 8,400 0 0 0 8,400 25,200 Strategy and coordination Consistent follow-up 4,000 3,600 3,600 3,600 3,600 3,600 3,600 3,600 33,400 33,400 Creative Creative ads development 2,000 0 2,000 0 0 0 2,000 0 8,000 12,000 Producing materials and graphics 2,000 0 0 2,000 2,000 0 0 0 4,000 Traditional media Newspaper ads 0 12,000 12,000 12,000 12,000 12,000 12,000 0 72,000 Billboards 0 18,000 18,000 18,000 18,000 18,000 18,000 0 108,000 270,000 Guerilla actions 0 15,000 15,000 15,000 15,000 15,000 15,000 0 90,000 Activity on social networks and digital media Purchasing online media 0 50,000 50,000 50,000 50,000 50,000 50,000 0 300,000 316,100 Updating main site 600 0 0 0 0 0 0 0 600 Operating YouTube channel 500 1,000 1,000 1,000 1,000 1,000 1,000 0 6,500 Operating Facebook page 0 1,500 1,500 1,500 1,500 1,500 1,500 0 9,000 Explanatory video Documentation and editing 0 1,400 0 1,400 0 1,400 0 1,400 5,600 5,600 Public relations Including crisis management 3000 6,500 6,500 6,500 6,500 6,500 6,500 6.000 48.000 48,000 Total sum: 23,300 109,700 110,000 119,800 110,700 109,600 111,800 19,400 718.500 718,500 The budget is divided as follows: 83,3% Media - changes may be made in sections of the media, but the budget framework will remain unchanged. 5,5 % Academic supervision, Research, Development and Documentation. 4,6% Strategy, Coordination. 6,6% Public relations. fl CD Page 24 EFTA00787989