From: "Daniel M. Rosenberg \(PiroV To: "Epstein, Jeffrey" <jeevaeation@gmail.com> Subject: Intro to Piro Date: Thu, 26 Aug 2010 12:46:47 +0000 Importance: High Attachments: Intro _ to _Piro.pdf Dear JeffreyI hope you are well. It's been a while since we last spoke. I keep in touch with Joe Pagano regularly and have you to thank for the intro. I know I don't have to tell you what a great guy he is. I thought you might be interested in a bit of an update on my end, and also wanted to seek some help. I have recently formed Piro with my partner, Tim Piper, a creative director for a multi-national agency and one of the most awarded writer and directors for commercials in the world. (He was short-listed for Time's most influential people in '08.) He has directed some of the most viral videos of all time (i.e. Dove: Evolution). He's the Pi. I'm the Ro. I've attached an introductory document to Piro which outlines what we are doing. At Piro, advertising and entertainment are created under one roof. Tim and I share similar views on the future of entertainment and marketing and are putting our vision into practice. Our core belief is that every brand should be exploring entertainment as an advertising vehicle and that they should leverage their unique strengths in doing so. By leveraging these strengths, we will achieve cost savings versus traditional advertising and, just as importantly, forge an entirely new relationship with a brand's consumers — turning them into loyal audiences. It will no longer be about interrupting their leisure time (as traditional advertising does), but actually enhancing it. Although we launched only recently, we've already met with a few major brands and the response has been overwhelmingly positive. In fact, Sears has already engaged us for a project for Holiday 2010. So here's the ask....any referrals to CMOs, CEOs at companies that you believe would benefit from Piro's services would be very, very much appreciated. In this difficult economic climate, I must reach out to my wide net and ask for referrals and apologize if you find this a bit forward. Thanks for your time, Jeffrey and I hope to hear from you soon. Best, EFTA00758183 Daniel Daniel M. Rosenberg ro EFTA00758184